Client: Genesys, Vypr, Wincanton
Sector: Customer experienceEcommerceInnovationLeadershipMarketingStores
THE BRIEF
Our sponsors wanted to raise their profile as partners that can help retailers and brands deliver on elevated customer expectations around experience in-store, online and within delivery and returns.
They were seeking to generate valuable leads and engage in face-to-face conversations with a multitude of retail leaders working across these different areas and from brands across the sector. They also wanted the opportunity for thought leadership and to share insights from their businesses to an audience of engaged decision makers.
THE SOLUTION
Retail Week’s annual Consumer Summit returned for its fourth edition, designed to help retailers reshape their CX strategies.
The Summit, hosted at Events @ No 6, Aldgate, London, on September 12, featured speakers from emerging brands such as Cloud Nine, Sellier, Blakely Clothing, and My Wardrobe HQ, alongside established players Primark, Pets at Home, The Very Group Victoria’s Secret, Deliveroo, and Not On The High Street.
Over 80 senior retailers and brands registered for the event, demonstrating the level of demand for the content and insights. Our partners Genesys, Vypr and Wincanton were able to foster new relationships with the senior people leaders in attendance and position themselves as trusted partners for the industry to learn from, and work with.
Campaign marketing included:
- Dedicated event website with partner branding
- Social content across Twitter (100,000+ followers) and LinkedIn
- Bespoke social cards created for sponsors and speakers to highlight their inclusion
- Native advertising on Retail-Week.com
- An eight-week+ marketing campaign to the Retail Week database of retail professionals
- Event registration hosted behind a data-capture page, with partners provided with GDPR-compliant leads to download post-event
The event brought together senior retailers from brands such as The Body Shop, Passenger, Halfords, and Dr Martens. Feedback from guests was overwhelmingly positive.
Following the success of the 2024 event, the Consumer Summit will be returning for 2025 in September. Contact Nicola Harrison – nicola.harrison@retail-week.com – to find out more about sponsorship opportunities.
