Client: AWS
Sector: Customer experienceDigitalEcommerceFinanceMarketingTechnology
THE BRIEF
AWS wanted to position itself as a key partner to the retail industry, supporting brands with cloud services to help lower their costs, become more agile, and innovate faster.
The client was keen to align with quality content and bespoke consumer research insights to raise brand awareness across a breadth of the top UK retail brands, as well as generating leads from new business leads and unearthing new opportunities from existing customers.
THE SOLUTION
Retail Week and AWS partnered on the new Browse, Buy & Beyond report, published in June 2025, which revealed insights from exclusive consumer research conducted with 2,000 shoppers across the UK, France and Germany. The report explored:
- The real path to purchase in 2025 and opportunities on the horizon.
- Regional differences in delivery and payment preferences.
- The true value of personalisation and how to get the balance right.
- What customers want you to invest in when it comes to omnichannel experiences.
- The impact of AI on personalisation and retail operations across European markets.
The report also featured case studies from European retail leaders, mapping the essential digital investments and innovations reshaping retail strategy.
Campaign marketing included:
- Promotion of the sole-sponsored report through email marketing to over 87k recipients, social media promotion and digital advertising on retail-week.com.
- Online editorial-style teaser articles published on retail-week.com, amplifying brand awareness – seeing engagement from brands including Sainsbury’s, John Lewis, Tesco, M&S, Screwfix, QVC, and more.
- Promotion via Retail Week’s morning newsletter (27k recipients) and Connect newsletter.
The report engaged top retail stakeholders across the industry from brands including Kingfisher, Boots, Decathlon, B&Q, John Lewis, Currys, Lego, Wickes, AS Watson, Disney, Next, Tesco, and more.
AWS benefited from strong brand awareness and engaged lead generation.
