Client: VYPR
Sector: Customer experienceEcommerceStrategy
THE BRIEF
Our long-term partner VYPR wanted to showcase its messaging by aligning itself with quality content while simultaneously driving meaningful brand awareness and leads among retail decision makers as we headed into 2026.
THE SOLUTION
For the second consecutive year, VYPR sponsored How They’ll Spend It – one of our biggest reports of the year, which launched December 2025.
Packed with exclusive data, How They’ll Spend It is a must-read report for retail bosses who want to understand consumer spending trends in 2026. The content presented VYPR as an expert and thought leader in its field in front of Retail Week’s engaged audience, and built upon the summer campaign it also sponsored The Christmas Forecast.
How They’ll Spend It was promoted via a comprehensive branded eight-week marketing campaign including:
- A digital report published on Retail-Week.com and amplified across Retail Week channels including social media, an email campaign and advertising promotion on Retail-Week.com
- Online teaser content articles published on Retail-Week.com
- Promotion via Retail Week’s morning and sector newsletters
- Promotion on Retail Week’s social media pages across LinkedIn and X
The report out-performed expectations and was downloaded by leaders from retailers including John Lewis, Mattel, Boots, B&Q, Primark, Co-op, Tesco and JD Sports.
VYPR received the details of everyone who downloaded – all GDPR compliant. By aligning itself with Retail Week content VYPR benefited from our reputation for quality and trust in the market, helping with its new business outreach for 2026.
