Client: Marigold
Sector: Marketing
THE BRIEF
Retail Week’s client Marigold wanted to engage loyalty leaders in a face-to-face roundtable setting to better understand the key drivers behind their strategic decision making. The goal was to position Marigold as a thought leader, driving brand awareness, and showcasing how AI can enhance retailer loyalty programmes by helping to build long-lasting customer relationships.
THE SOLUTION
Retail Week hosted a private breakfast in collaboration with Marigold, welcoming loyalty leaders from top retail brands to discuss the opportunities and challenges posed by AI loyalty tools.
Discussion ranged from the importance of personalisation and tools that can help predict churn, the role of machine learning in segmentation and targeting, and the next trends shaping AI-driven loyalty in retail.
Held at The Ivy in central London, senior retail leaders from companies including Asos, Fortnum & Mason, L’Occitane, Specsavers, Sainsbury’s, Waitrose, John Lewis and Selfridges came together to enjoy a gourmet breakfast and share insights into their loyalty strategies.
Ocado Retail Chief Customer Officer Laura Harricks was interviewed in a fireside chat by Marigold’s Senior Marketing Strategist Georgia Gkolfinopoulou, before the group moved into a moderated roundtable discussion.
To build brand awareness ahead of the event, a content-led email campaign was delivered to Marigold’s key target clients, supported by a branded registration page for the breakfast roundtable.
