The World’s Best Ecommerce Retailers 2025

THE BRIEF

The co-sponsors wanted to position themselves as leaders in ecommerce and showcase their expertise as key solution providers for retailers navigating the biggest challenges in reaching, converting, and retaining customers online. 

They also aimed to generate valuable leads amongst senior retail stakeholders from the UK’s leading retailers, while boosting brand awareness and establishing thought leadership.

THE SOLUTION

Retail Week partnered with three co-sponsors to develop an unmissable report highlighting the key strategies retailers need to adopt in today’s climate to win online spend.  

Published in March 2025, The World’s Best Ecommerce Retailers report celebrated 10 top global ecommerce retailers, examining who they are and how they’re winning. The report revealed how exemplary retailers are fighting against the tide to make online work for them, and where this fits into their wider business strategy.  

Campaign marketing included:  

• Promotion of the digital co-sponsored report, published on retail-week.com through a campaign including social media, email marketing and digital advertising.  
• Online teaser content articles published on retail-week.com, further amplifying brand awareness. 
• Promotion via Retail Week’s morning newsletter (26,000 subscribers), on X (95,000+ followers) and LinkedIn (74,00+ followers)  

The report surpassed benchmark expectations for retailer and seniority downloads, engaging top retail stakeholders across the industry from brands including Kingfisher, Boots, Pets at Home, Ikea, John Lewis, Currys, The Very Group, Ocado Retail, Sainsbury’s, River Island and more.  

Affirm, Equals Money and Vimeo benefited from strong brand awareness and high-quality lead generation.