Client: Informatica
Sector: Customer experienceInnovationSupply chain
THE BRIEF
Having worked with Retail Week on a co-sponsored global supply chain report earlier in the year, Informatica wanted to produce a bespoke report that would position it front of mind with retailers in the UK and overseas when it comes to innovation.
THE SOLUTION
Retail Week and WRC partnered with Informatica to produce a report that highlighted the technology, data and new thinking being drawn upon by global retailers – spanning 18 international markets – to drive innovation in all areas of business.
Published in August 2023, The Global Innovation Report included strategic profiles of retailers trading globally – from the Americas to Australia – alongside data on the economic outlook for major retail markets.
Campaign marketing included:
- Online teaser content articles featured on Retail-Week.com, WRC and Retail Week morning briefing newsletters
- Social content across Twitter (100,000+ followers) and Facebook
- Native advertising on Retail-Week.com
- Marketing emails to Retail Week’s 35,000-strong database of retail professionals and WRC’s global database
